The community around where your business operates is very vital. Goodwill from the community will have an effect on how the company will operate or how it will achieve its goals. Any negative reaction from the locals can affect the business significantly. There is no business that can grow in a unfriendly environment. You need to be in good terms with them at all times. Read more here and find out ways you can strengthen this connection.
An empowered community will be a catalyst for god relations. You need to allocate a number of jobs to the locals. It will make them feel that they are part of the company. It will create a feeling of responsibility to the company. It will create an initiative in them to create a good environment for you to function in. They will inform you when something is being plotted against and will also protect the company in ways that they can.
Sponsorships are great to win the community’s trust. It will give the community more in helping them out. The community can select students who need more help to learn. You can select those students who top their class and support them. You do not have to sponsor educational activities but also others like sports. These and other events like fundraisings can be great ideas.
You can partner with other companies and hold charity events. You can have marathons where the proceeds go to providing vital amenities that are needed in the community. You can seek partnership with other institutions and do projects that are long term like drilling boreholes that will offer gain to them for a long period of time. These projects should be done regularly. It keeps making your impact fresh each time in their minds. You must form a relationship with the leaders in the community. People believe what those who lead them have to say and will follow them at all times. Both the elected and non elected leaders must be consulted.
Communication in any environment is crucial. Create communication mediums between the company and community. Select a number of representatives who will be your contact people to the community. Have some public interactions before making decisions within your business that will have direct effects on the community present. Communication shows that you are empathetic to them.Make this connection in the early stages of your company.This creates a good image of your concerns from the start. Doing this task later in the project may face a lot of rejection which can cost you in the long run.